Saint Xavier University Chicago Campus Residence Halls

Digital Marketing Concentration

Students electing to complete the Bachelor of Business Administration degree with a concentration in digital marketing must complete the University general education requirements, Graham School of Management core business requirements and the five courses listed below:

Students must take the following required courses:

  • MKTG 350: Internet Marketing
  • MKTG 355: Social Media Marketing
  • MKTG 380: Marketing Strategy

Then, select two courses from the following or an approved 300-level or above business course:

  • MKTG 311: Achieving Service Excellence
  • MKTG 340: Consumer Behavior
  • MKTG 360: Promotional Strategy
  • MKTG 381: Internship